Bad reviews can be hard to take at times, but unfair reviews shouldn't be tolerated at all.
I've done some research and learned how one bad review on Yelp could totally destroy someone's business, even if the review isn't fair. IN the link that I provided above, the author illustrated a perfectly good example of the unreasonable accommodations that most people are looking for.
Take for example Amazon.com. ePublishing has been a wonderful thing! It has taken the publishing decisions out the hands of the big publishing companies and given the power back to the writers. Writers, that could wallpaper their walls with rejection slips from the powerful literary agents and publishing houses, can now bypass that and take their books straight in the hands of the voracious readers. With the Kindle, many people are turning off their television sets and getting comfortable with a good book again. The E-Publishing business has opened many opportunities to writers that didn't exist in the past.
Now the bad. There are many publishing companies that refuse to market their books on Amazon for a variety of reasons. One of them being that people can write a review on your book without having purchased it! Now it's fine to review a book that you may have at home, purchased through other avenues, but is it really in your author's best interest to have people randomly writing reviews on books that they've never read?
Most people would argue and say that one bad review may not hurt you. That may or may not be true. But it could be devastating for an author that is starting out in the novel writing world. Many reviewers have stated that they look at negative reviews first before they read the positive. Again, I'm not advocating that there is anything wrong with this, but if the review is based on nonsense, then the review shouldn't stand.
I read a negative review once because the author dedicated her book to God. What did Amazon do? They let the negative review stand, even when it had NOTHING to do with the actual book.
Amazon is full of hit-or-miss reviewers complaining about books for a plethora of reasons; many being grammatical, syntax, or punctuation errors (the funny thing is, lots of those reviews are filled with grammatical, syntax, and punctuation errors themselves). Some even for book covers, formatting, or just down right mean and personal reviews that have no merit.
Oh yes, ePublishing can get pretty nasty! There was one romance author that went so far to track down a three star reviewer, that she had the reviewers address and place of employment. (Hey, people act really strange when you mess with someone's income)
Does Amazon have an obligation to authors or its buyers? Or both?
Personal attacks, reviews that are obscene, harassing, spiteful, or books that were NOT purchased by the reader should not be allowed on Amazon. Again, many publishers thought Amazon was insane for allowing some of these ridiculous negative reviews on their products stand.
ePublishing is a wonderful thing. Without it, some of my books wouldn't have seen the light of day. Amazon should probably revise their guidelines to get rid of some of these awful reviews. It's not fair to the author and ultimately, not fair to the reviewer. They just may pass on a fabulous find just to save a few ridiculous reviews.
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